AXIS
RECORDS
Independent label: The influential 4AD label was
started in 1980 by music enthusiasts Ivo Watts-Russell and Peter Kent with
financial help from Beggars Banquet, whose record store chain the pair worked
for. Originally calling their label Axis, they released an initial series of
four 7" singles before finding out that the name Axis was already being used by
another label. Having to quickly come up with a new name, the partners noticed
the following bit of typography that their graphic designer had put on a flyer
announcing the Axis releases: Manufactured And Distributed By Beggars
Banquet.
80
Fast
Set
Junction
One
AXIS
AXIS
1
80
Bearz
She'S My
Girl
AXIS
AXIS
2
80
Bauhaus
Dark Entries
AXIS
AXIS
3
80
Shox
No Turning
Back
AXIS
AXIS
4