Independent Reggae label: David Victor Emmanuel (10 February 1963 – 15 March 2011), better known as Smiley Culture, was a British reggae singer and DJ known for his 'fast chat' style. During a relatively brief period of fame and success, he produced two of the most critically acclaimed reggae singles of the 1980s. He died on 15 March 2011, aged 48, during a police raid on his home. Emmanuel, born in 1963 and raised in Stockwell, South London, was a son of a Jamaican father and Guyanese mother. He was educated at Tulse Hill School. His 'Smiley' nickname was gained due to his method of chatting up girls at school – he would ask them for a smile. Prior to his recording career he worked as a DJ with many of London's reggae sound systems, most often with the Saxon Studio International system, where he met and worked with a number of other reggae artists, including Maxi Priest, Papa Levi and Tippa Irie. Distributed By.