Independent label: Rupert Bear is a children's comic strip character created by the English artist Mary Tourtel and first appearing in the Daily Express newspaper on 8 November 1920. Rupert's initial purpose was to win sales from the rival Daily Mail and Daily Mirror. In 1935, the mantle of Rupert artist and storyteller was taken over by Alfred Bestall, who was previously an illustrator for Punch and other glossy magazines. Bestall proved to be successful in the field of children's literature and worked on Rupert stories and artwork into his 90s. Rupert is a bear who lives with his parents in a house in Nutwood, a fictional idyllic English village. He is drawn wearing a red jumper and bright yellow checked trousers, with matching yellow scarf. Originally depicted as a brown bear, his colour soon changed to white to save on printing costs Distributed By IDS.
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